For WaterHealth Sustainability is across five (5) dimensions – Financial, Institutional, Environmental, Technical and Social.


WHIN team manages all the processes and systems associated with consumer life cycle. This includes acquisition activities, managing distribution channels thereby leading to better adoption of safe drinking water.

  • 1. Consumer Acquisition: The aim of the activity to acquire new customers and increase the existing customer base. In order to do so, the Company carries out various marketing activities.
  • 1.1 Brand advocacy campaigns.
  • 1.2 New plant launch promotion.
  • 1.3 Customized collaterals for each WHC with testimonials.
  • 1.4 Consumer data availability through consumer registration forms.
  • 2. Consumer Retention: The Company launches various schemes/campaigns from time to time in order to ensure consumer stickiness to dr. water [purified water from WaterHealth Centre]. Some of these include,
  • 2.1 monthly subscription scheme for consumers [to provide bulk water at discount prices].
  • 2.2 Social awareness campaigns highlighting the need for using purified drinking water.
  • 2.3 Loyalty programs for consumers
  • 3. Managing Channel Partners: To further strengthen the roots of the Company in the community and nearby flanking communities WaterHealth enrolls channel partners [Delivery Service Provider, Retail Point and Drop Point] which cumulatively are responsible for
  • 3.1 Providing convenience to the consumers by delivering water at their doorstep.
  • 3.2 Increasing the visibility of the Organization within the community.
  • 3.3 Increasing the product reach for consumers.s
  • 4. Consumer Value Add: Apart from it, in order to provide benefit to the society at a large. WaterHealth conducts,
  • 4.1 Education scholarship for children.
  • 4.2 Brand advocates spread good word because they feel pride in associating with the brand.


Operation and Maintenance

WaterHealth ensures standardized operating and maintenance procedures are implemented across all its WaterHealth Centersin strict conformance to defined guidelines. An Operation Team comprising technically qualified personnel service, maintain, sanitize and resolve all trouble (fault) tickets.

Quality assurance in every drop

In India, WaterHealth operates state of the art laboratories (Chemical and Microbiological) to ensure that each drop of‘dr. water’ is safe for drinking across its WaterHealth Centers.The laboratories use highly sophisticated instruments which help the company check the water quality. The captivelaboratories can analyze up to 1,000 water samples every month and provide accurate reports in less than 48 hours. AllWaterHealth Centers are conformant to the drinking water standards (IS 10500) set by Government of India whichincludes rigorous testing on 63 stringent parameters.

In Africa, water samples are collected and sent to third party laboratories

The most recent quality report is always available at the WaterHealth Center.

WaterHealth implements 'modular equipment' design which allows for easy replacement of defectiveequipment in a cost effective way with minimum turnaround time.

Lab Pictures.


WaterHealth partners with the local institutions and key opinion leaders to drive community engagement andimprovement programs.

Local govt. (Community level):Is the core of our existence in the rural communities. Local Govt. provides us land, water and electricity toset up our WaterHealth Centers. WaterHealth recognizes their trust and keeps them involved in all communityinitiatives.

Key Community Influencers:WaterHealth ties up with key community influencers like doctors and teachers to spreadthe message of safe drinking water in the community.

Capacity building in the community

WaterHealth hires Business Associates and Delivery Service Providers to run plant operations from within thecommunity. The organization conducts structured training programs to improve their skill and to ensure they aresuccessful. This builds capacity within the community to handle the WaterHealth Center after its eventual transfer atthe end of concession term.

Environmental Sustainability

WaterHealth Center consumes less than 1% of water used by a community. Even though this is a small quantity, our systems are efficient enough to convert 65-70% of that into purified water. The reject water is fed back to the aquifer resulting in 'zero' water loss. WaterHealth also practices rain water harvesting to augment the aquifer. Rain Water Harvesting: The rain water falling on the rooftops of WaterHealth Centers is collected in half cut pipes(attached to the roof) which channelizes the water to a recharge pit near the bore well. Also the surface runoffs fromsurrounding areas and buildings get channelized to the recharge pits.

Reject Water Harvesting: The waste water generated in WaterHealth Centers is discharged into the recharge soak pitafter ensuring compliance to waste water quality standards. While this results in 'zero' wastage of water, it also helpsin recharging the aquifer. WaterHealth monitors and controls quality of waste water on 31 specified parameters ofdischarge norms set by the Environment (Protection) Amendment Rules, 2008 notified by G.S.R.186(E).

WaterHealth has also tested Solar Power as an alternate source of electricity, hence reducing our carbon footprint.This also ensures that the plant is operational even in remote areas which experience frequent power cuts.

WaterHealth Centers are 100% compliant to solid waste disposal protocol as per the Pollution Control Board

Social Sustainability

The Company's scope of work extends beyond the purification and water life cycle management, WaterHealth runswell conceived Social Marketing programs to change Community behavior towards safe drinking water. Theseprograms are customized to spread awareness about the health benefits of safe water, even in communities wherelittle or no healthcare knowledge exists.

Presence of WaterHealth Center in the community results in greater productivity at work and improved attendance inschools due to reduced instances of waterborne diseases. It also improves community economy by creatingentrepreneurial and employment opportunities for residents.

In India, Company runs a consumer advocacy Campaign called ‘Unnati’.Campaign revolves around inviting positive ‘dr. water’ experiences from the consumers and identifying brandloyalists/advocates from within the community. The brand advocates work along with the Social Marketing team to runhigh impact social programs for the community. These brand advocates are known as Abhivaktas (protagonist).

Chosen few Abhivaktas are given the 'WaterHealth scholarship' for the education of their children.