Unnati Campaign

Unnati Campaign is our flagship campaign which creates awareness about the clean and safe drinking water in the community and helps us to make people aware about the brand ‘dr. water’. In this campaign, we identify the brand advocates called ‘Abhivaktas’ (protagonists) from within the community, who work along with the Social Marketing and Activation Team (SMaAT) to run high impact social programs in the community. Chosen few Abhivaktas are given the 'WaterHealth scholarships' for the education of their children.

 

WaterHealth Scholarship felicitation ceremony

WaterHealth Scholarship felicitation ceremony

To read more about Abhivaktas stories/testimonial: Click here